Why "Please Share This on LinkedIn" Emails Don't Work (and What Does)

*5 min read · Global*

If you’ve run an advocacy effort before Amprasell, there’s a good chance it started with an email. A weekly (or monthly, once enthusiasm faded) message with a link to a company post and a request: “Would appreciate it if you could share this on LinkedIn.” It’s the most common starting point for advocacy — and one of the least effective, for reasons that have nothing to do with the quality of the content.

The favor problem

An email request frames sharing as a favor — something done for the company, on the employee’s own time, with no real return beyond a vague sense of being a team player. Favors get done inconsistently. They get done by the same handful of people who always say yes, and skipped by everyone else, not out of disengagement but because there’s no structure making it easy or rewarding to participate.

The friction problem

Even a willing employee faces real friction: find the post, open LinkedIn, decide what to say about it (or just hit share with no comment, which performs worse), remember to do it before the moment passes. Multiply that by every request, and it’s easy to see why participation drops off fast even among people who genuinely want to help.

The visibility problem

Perhaps the biggest issue: nobody sees the requests land. There’s no record of who shared, who didn’t, or what impact it had. Without visibility, there’s no feedback loop — and without a feedback loop, there’s no reason for participation to improve over time. The program runs on the same handful of willing volunteers indefinitely.

What actually works

The fix isn’t better emails or better content — it’s removing the need for the request entirely.

• A content library puts approved posts in one place, ready to share, so nobody has to write from scratch or dig through old emails.

• AI comment suggestions solve the “what do I even say about this” hesitation that stops people before they start.

• Points and a leaderboard replace the vague ask with a visible, ongoing system — sharing becomes something tracked and recognized, not a favor that disappears into email.

• A Rewards Shop gives the points somewhere to go, so consistency has a tangible payoff beyond goodwill.

None of this is more persuasive than the original email. It’s simply structured so that participation doesn’t depend on persuasion at all — the system carries the weight that the ask used to carry alone.

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