RESOURCES FOR ADVOCACY TEAMS
Everything your team needs to advocate well
Playbooks, product guides and real results from teams turning LinkedIn presence into a habit.
All
Advocacy 101
Platform how-tos
Gamification & rewards
Case studies
Industry Reports
Platform how-tos
Setting Up Your First Engagement Task in Under Five Minutes
A quick walkthrough for admins creating their first share, comment, or like task. Covers what to fill in, what to skip on day one, and how deadlines affect participation.
Platform how-tos
Building a Content Library Your Team Will Actually Use
How to stock the content library so employees always have something relevant to share, without overwhelming them with choice or letting it go stale.
Platform how-tos
Configuring the Rewards Shop for Your Market
A setup guide for the Rewards Shop catalogue — what to stock first, how to price rewards in points, and why regional configuration matters from day one.
Platform how-tos
Getting Notifications Right: What to Turn On (and Off) at Launch
A practical guide to configuring in-app and email notifications so employees stay informed without feeling spammed in the first weeks of a rollout.
Platform how-tos
Tuning AI Comment Suggestions to Match Your Company's Voice
How to set a tone of voice for AI-suggested comments, and why the default setting is rarely right for every team. Covers what admins can configure and what employees should still edit themselves.
Gamification & Rewards
Setting Point Values That Actually Reflect Effort
A guide to weighting points by task type so easier actions don't accidentally outscore the ones that matter more. Covers common mistakes admins make when configuring point values for the first time.
Gamification & Rewards
Designing a Badge System People Take Seriously
What actually makes a badge feel meaningful rather than decorative — covers naming, thresholds, and the difference between milestone badges and vanity badges.
Gamification & Rewards
Choosing the Right Leaderboard Reset Cadence
Weekly or monthly? A look at how reset cadence changes competitive dynamics, and which cadence suits different team sizes and goals.
Gamification & Rewards
Building a Rewards Catalogue Employees Actually Want
How to figure out what to stock in the Rewards Shop beyond generic vouchers, and why asking your team directly beats guessing.
Gamification & Rewards
Why the Activity Feed Matters More Than the Leaderboard
The leaderboard gets the attention, but the live activity feed is often what actually sustains engagement day to day. Here's why, and how to make the most of it.
Industry Reports
Why Employee Voices Outperform Company Pages (And by How Much)
A look at why personal LinkedIn profiles consistently out-reach and out-engage company pages, and what that gap means for how B2B teams should be allocating attention.
Industry Reports
The Real Cost of an Empty Company LinkedIn Page
What a quiet company page actually costs a B2B brand in credibility and pipeline, even when the marketing team is otherwise doing good work.
All
Advocacy 101
Platform how-tos
Gamification & rewards
Case studies
Industry Reports
Platform how-tos
Setting Up Your First Engagement Task in Under Five Minutes
A quick walkthrough for admins creating their first share, comment, or like task. Covers what to fill in, what to skip on day one, and how deadlines affect participation.
Platform how-tos
Building a Content Library Your Team Will Actually Use
How to stock the content library so employees always have something relevant to share, without overwhelming them with choice or letting it go stale.
Platform how-tos
Configuring the Rewards Shop for Your Market
A setup guide for the Rewards Shop catalogue — what to stock first, how to price rewards in points, and why regional configuration matters from day one.
Platform how-tos
Getting Notifications Right: What to Turn On (and Off) at Launch
A practical guide to configuring in-app and email notifications so employees stay informed without feeling spammed in the first weeks of a rollout.
Platform how-tos
Tuning AI Comment Suggestions to Match Your Company's Voice
How to set a tone of voice for AI-suggested comments, and why the default setting is rarely right for every team. Covers what admins can configure and what employees should still edit themselves.
Gamification & Rewards
Setting Point Values That Actually Reflect Effort
A guide to weighting points by task type so easier actions don't accidentally outscore the ones that matter more. Covers common mistakes admins make when configuring point values for the first time.
Gamification & Rewards
Designing a Badge System People Take Seriously
What actually makes a badge feel meaningful rather than decorative — covers naming, thresholds, and the difference between milestone badges and vanity badges.
Gamification & Rewards
Choosing the Right Leaderboard Reset Cadence
Weekly or monthly? A look at how reset cadence changes competitive dynamics, and which cadence suits different team sizes and goals.
Gamification & Rewards
Building a Rewards Catalogue Employees Actually Want
How to figure out what to stock in the Rewards Shop beyond generic vouchers, and why asking your team directly beats guessing.
Gamification & Rewards
Why the Activity Feed Matters More Than the Leaderboard
The leaderboard gets the attention, but the live activity feed is often what actually sustains engagement day to day. Here's why, and how to make the most of it.
Industry Reports
Why Employee Voices Outperform Company Pages (And by How Much)
A look at why personal LinkedIn profiles consistently out-reach and out-engage company pages, and what that gap means for how B2B teams should be allocating attention.
Industry Reports
The Real Cost of an Empty Company LinkedIn Page
What a quiet company page actually costs a B2B brand in credibility and pipeline, even when the marketing team is otherwise doing good work.
All
Advocacy 101
Platform how-tos
Gamification & rewards
Case studies
Industry Reports
Platform how-tos
Setting Up Your First Engagement Task in Under Five Minutes
A quick walkthrough for admins creating their first share, comment, or like task. Covers what to fill in, what to skip on day one, and how deadlines affect participation.
Platform how-tos
Building a Content Library Your Team Will Actually Use
How to stock the content library so employees always have something relevant to share, without overwhelming them with choice or letting it go stale.
Platform how-tos
Configuring the Rewards Shop for Your Market
A setup guide for the Rewards Shop catalogue — what to stock first, how to price rewards in points, and why regional configuration matters from day one.
Platform how-tos
Getting Notifications Right: What to Turn On (and Off) at Launch
A practical guide to configuring in-app and email notifications so employees stay informed without feeling spammed in the first weeks of a rollout.
Platform how-tos
Tuning AI Comment Suggestions to Match Your Company's Voice
How to set a tone of voice for AI-suggested comments, and why the default setting is rarely right for every team. Covers what admins can configure and what employees should still edit themselves.
Gamification & Rewards
Setting Point Values That Actually Reflect Effort
A guide to weighting points by task type so easier actions don't accidentally outscore the ones that matter more. Covers common mistakes admins make when configuring point values for the first time.
Gamification & Rewards
Designing a Badge System People Take Seriously
What actually makes a badge feel meaningful rather than decorative — covers naming, thresholds, and the difference between milestone badges and vanity badges.
Gamification & Rewards
Choosing the Right Leaderboard Reset Cadence
Weekly or monthly? A look at how reset cadence changes competitive dynamics, and which cadence suits different team sizes and goals.
Gamification & Rewards
Building a Rewards Catalogue Employees Actually Want
How to figure out what to stock in the Rewards Shop beyond generic vouchers, and why asking your team directly beats guessing.
Gamification & Rewards
Why the Activity Feed Matters More Than the Leaderboard
The leaderboard gets the attention, but the live activity feed is often what actually sustains engagement day to day. Here's why, and how to make the most of it.
Industry Reports
Why Employee Voices Outperform Company Pages (And by How Much)
A look at why personal LinkedIn profiles consistently out-reach and out-engage company pages, and what that gap means for how B2B teams should be allocating attention.
Industry Reports
The Real Cost of an Empty Company LinkedIn Page
What a quiet company page actually costs a B2B brand in credibility and pipeline, even when the marketing team is otherwise doing good work.
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Turning your team’s LinkedIn presence into a measurable growth channel.